Having all the latest Web 2.0 marketing tools does not ensure your marketing success if you use them incorrectly. Unfortunately, all too often entrepreneurs join social networks and associated groups and then immediately attempt to market to everyone the very same way they ran advertising in the past. Not only does this not work, it actually harms your credibility and thwarts your success.
Imagine, for one moment, someone wanting to go to the park and feed bread to the pigeons. This individual loads up his bread and heads to the park excited to spread the nourishment around to the hungry birds.
Upon stepping onto the grounds of the park, this individual starts to run full speed through the park yelling, “Bread! Bread! Bread!,” and waving his bread in the air. As you can imagine, the birds scatter.
Every day he attempts this approach knowing that the birds will be there, but he never seems to get any birds to take advantage of his offer. He knows that the birds are hungry for it, but he doesn’t understand why they won’t respond to his offer.
One day he decides to have a seat on one of the benches and he begins to quietly break off pieces of bread and toss them to the ground. The first couple of times he does this, no birds respond at all. But he decides to come back each day and do the same thing, and he notices that a few birds cautiously fly down to scoop up the bread and then quickly fly away.
Day after day he sits quietly on that same bench breaking off pieces of bread, and each day he notices that more and more birds are beginning to eat the bread.
After a few months of this same ritual, those same birds that scattered when he first entered the park are now literally sitting on his knee and shoulder eating the bread right out of the palm of his hand.
What’s the point? In his original attempt, this guy was the pushy salesman trying to penetrate his market with the wrong approach, and it was a total turnoff to his potential “clients.” So, instead of trying to sell them on what he had to offer with an “exciting presentation,” he simply sat down and gave his value away consistently. He was calm, non-threatening, unassuming and very generous.
Over time, his credibility was established because of his consistency and the birds began to see that he wasn’t there to hurt them. Those birds that wanted what he had would take advantage of it and they did it when THEY WERE READY, not when he was ready.
LaNetta.Net 
